Hi chaps, here's a million dollar question: how much does a company name matter? In terms of branding, getting recognition and building a following.
Why am I asking: I'm 100% a hobbyist, but considering the hours and effort I put toward writing prototypes, I would love to eventually release a free game on the Google Play store. If that somehow happens to get some traction, I would love to carry the brand and be able to promote future work I publish.
Now, my dilemma: the company name I have had in mind for many years is gone. Someone bought the .com for a brand of body building supplement.. I'm now close to having a project I think I could publish in the coming months.
What would you do? Re-think the name and find something unique, a la Butterflap Shogunigans, or stick with the name and go "xxxxxxxx-games.com"? If so, I am a bit worried about branding - sharing the same name with a company in a very different space!!
Any ideas welcome. Appreciate it's not really much of a concern until I actually have a game ready, just thinking ahead!